Another Rant

Oh dear, I am becoming a raving ranter!

I won't even begin to discuss my experience with U-Verse. Suffice to say that customer service has really deteriorated in this country. When I came here 30 years ago I was very impressed by the efficiency of customer service. Okay, I had come from Israel which is not known for its high level of customer service, but still, things worked here, quickly. When they didn't, one could call or go into an office, have a word with a manager, and everything worked again. It was astonishing to me how smoothly things ran. I cannot say the same now.

One thing that has not changed is the variety of meaningless choices. When I first came here I wrote about the baffling amount of choices; from ice cream flavors to telephone styles. (If you are interested, my essay on this subject is accessible through my website, www.nestarovina.com.)

30 years later, and I have never become used to the choices, but mostly it doesn't bother me like it used to. However, the other day I went to buy dental floss at CVS. I liked Longs, and although CVS is almost the same, it is different, and I don't really like it, however, that was what was nearby. I went into a small CVS and walked to the teeth aisle (it is not called that, but you know what I mean.) Just dental floss, that is all I wanted. I stood in front of the display of products. Waxed, non waxed, satin tape, broad floss, narrow floss, dentist recommended floss, expensive floss, cheap floss. Once again I found myself baffled, unsure of what to buy, just as I felt 30 years ago when confronted with salt, tea, ice cream, water (WATER!!!!!!!!) bread, milk, yogurt ..... oh help. This time an elderly gentleman was on his knees perusing the toothbrush display. He looked up at me and said "they just don't make the ordinary toothbrushes that fit our toothbrush holder at home anymore. I cannot find an ordinary handle." I smiled in an "I know exactly what you mean fashion." Three months ago, in this exact same spot I met another elderly gentleman looking for a regular toothbrush, which is exactly what I was doing at that time. Neither of us found anything.

I was already flustered because of my experience with the wireless services, robotic machines, and robotic humans. I decided I had enough floss to last me a while and walked out without buying anything.